Campaign Overview

International Arrivals
1.42M18.4%

vs. same period 2026

Tourism Revenue
$1.86B22.1%

USD, year to date

Avg. Length of Stay
12.6 days4.2%

per international visitor

Visitor Satisfaction
94.3%1.8%

based on 38k surveys

Monthly International Arrivals
Actual arrivals vs. campaign target (in thousands)
Visitor Origins
Share of arrivals by source market
  • India31%
  • China17%
  • Europe22%
  • North America15%
  • Rest of World15%
Revenue by Experience
Tourism spend per category (USD millions)
Top Destinations
Visitor volume and year-over-year growth

Kathmandu Valley

Bagmati Province

486,00012%
x

Pokhara & Annapurna

Gandaki Province

412,00024%
x

Everest Base Camp

Koshi Province

268,00031%
x

Chitwan National Park

Bagmati Province

201,0009%
x

Lumbini

Lumbini Province

176,00015%
x

Mustang

Gandaki Province

84,00042%
x
2027 Arrivals Goal
Progress toward the 2.5M arrivals target

1.4M

Arrivals so far

2.5M

2027 target

Signature Campaign Events
Registration status for flagship 2027 experiences
EventRegistrationStatus
Himalayan Travel Summit
Kathmandu
x
1,840/2,000
Selling fast
Everest Marathon
Solukhumbu
x
1,200/1,200
Sold out
Indra Jatra Festival
Kathmandu
x
4,320/8,000
On track
Visit Nepal Trade Expo
Pokhara
x
2,610/3,500
On track
Built with v0